KIRSTIE BONES  |  Content & Art Direction  |  CA
KIRSTIE BONES | Content & Art Direction | CA
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New Amsterdam Vodka x Snapchat

 New Amsterdam Vodka x Snapchat

NAV invested $500K in a sponsored Snapchat lens that lived for one day only during the NBA finals.

We worked with Snapchat’s brand team to create a unique and disruptive lens that exceeded expectations.

ECD: Chad Turner My roles: art direction, animation & illustration

17.3M BRAND IMPRESSIONS (2.82x Above Benchmark) | 9.99M LENS PLAYS (3x Above Benchmark)

13 SEC Time on Face Per User | 2.3K HOURS of Total LensUse

 
Scan code to unlock lens

Scan code to unlock lens

Live Lens


Animation test and exploration

Sunglasses animation version 1

Sunglasses animation version 1

Alt animation with messaging

Alt animation with messaging

Sunglasses animation version 2

Sunglasses animation version 2


Illustrated elements for animation

Textures & patterns

Textures & patterns

Mouth Exploration

Mouth Exploration


Early design iterations

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