JanSport Disorientation
A short-from digital series by Gen-Z for Gen-Z to kickoff the 2021 back-to-school season, because the best way to work through crippling anxiety is to at least try and laugh it off.
ECD: Bryan Gregg / CD: Nadia Saccardo / CD: Natalia Fredericks / ACD: Studios: Me / Associate Strategist: Ashley Holyfield / Copywriter: Meghan Lai / Producer: Laura Allin / Senior Art Director: Gabe Valente / Designer: Natalia MoinFanner / Editor: Lauren O’Malley
My Roles: Lead art direction, design, and edit from concept thru delivery