Dickies: We Have Hard Work To Do

During the height of the coronavirus pandemic, 41% of small, Black-owned businesses were forced to permanently close their doors. So we convinced Dickies, the champions of the dignity of work, to participate in #BlackoutDay2020 by shutting down their site, and encouraging their customers to shop with the small Black-owned businesses in their hometown of Forth Worth, TX. We also repurposed their media budget to promote each businesses content across IG. And they decided to keep the momentum going by turning this into a running social series.

ECD: Bryan Gregg / ACD: Copy: Jake Lemkowitz / Senior Strategist: Kelly Stewart / ACD: Design: Benjamin Parisot / ACD: Content Creator: Abram Seaman / Senior Art Director: Me / Junior Art Direction: Ben Muckensturm / Senior Connections Planner: Aaron Green