Reddit: Superb Owl
With Reddit and r/wallstreetbets making headlines leading up to the 2021 Superbowl, Reddit wanted to capitalize on the moment and send a love letter to their communities during the big game. Our team produced this 5 second spot in 3 days, which is further proof that powerful things happen when people rally around something they really care about.
ECD: Bryan Gregg / CD: Kevin Koller / Media Director: Faviana Campbell / ACD Copy: Jocelyn McCanles / ACD Studios: Me / Motion Design Director: Felipe Mahalem / Senior Copywriter: Scott Steele / Art Director: Ben Muckensturm / Producer: Janie Penney
My roles: design, animation, editing
2021 Awards
Andy Gold Award
D&AD: Media: FIlm: Wood Pencil / PR: Active Response: Graphite Pencil
One Show: PR: Brand Voice: Gold / Creative Effectiveness: Consumer: Brand: Silver / Direct: Innovation & Transformation: Innovation in Direct: Silver
Cannes Lions: Social & Influencer: Real-Time Response: Grand Prix / Social & Influencer: Content Placement: Silver / Social & Influencer: Challenger Brand: Bronze / Direct Lions: Media & Entertainment: Silver / Direct Lions: Use of Broadcast: Bronze
AICP Next: Social
Gerety Awards: Communication Cut: Silver
LIA: TV & Cinema: Innovative Use of TV & Cinema: Silver / Evolution: Media Innovation: Silver / Non-Traditional: Best Use of Real Time Advertising: Gold
2021 SHortlists
One Show: Direct: Craft: Writing / Film: Short Form: Single / PR: Current Event Response
Cannes: Titanium Lions / Film Lions: Media & Entertainment / Media Lions: Breakthrough on a Budget / Media Lions: Use of TV and Other Screens / Direct Lions: Use of Social Platforms, Social & Influencer Lions: Social Behavior
2022 AWARDS
Webby Awards: Advertising, Media & PR: Best Viral PR Campaign / Real-Time Response Campaign / People’s Choice
AdAge A-List Awards: Tiny But Mighty / Idea of the Year
CLIO Awards: Innovation: Grand Clio / Direct: Film: Gold / Experience: Activation Guerilla: Gold / Innovation: Medium Innovation: Gold / PR: Real-Time Response: Gold / Social Media: Other: Gold