Equality Can’t Wait

“Equality Can’t Wait is an initiative launched by Melinda Gates and Pivotal Ventures to accelerate progress toward gender equality in the U.S. The Equality Can’t Wait Challenge, with additional support from MacKenzie Scott and the Charles and Lynn Schusterman Family Foundation, will award $40 million to the organizations or coalitions of organizations with the most compelling proposals to help expand women’s power and influence in the U.S. by 2030.”

Our team was tasked with creating social content to usher in a new phase of the initiative. The following creative marks a shift from editorial-calendar style, vanilla social creative to hard hitting action alerts and dynamic video creative to communicate Pivotal’s core strategic agenda. All of this reflects our 2020 strategy of turning from awareness to ACTION, and mobilizing Pivotal’s audience to make change from wherever they are.

ECD: Bryan Gregg / Strategy Director: Anjali Madison / Producer: Janie Penney / Copywriter(s): Jocelyn McCanles (CD) & Lori Louie (SC)

Motion Design Director: Felipe Mahalem / Senior Art Director: Kirstie Bones

My roles: art direction, illustration, animation